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Brining order and design to an expanding retailer.

International Design System & Execution.

(Yes, the stories are true. No, I don't want to speak about it much).

American Apparel is a vertically integrated retailer locate in Los Angeles, CA with over 150 stores internationally. At JPDA I provided soup-to-nuts design and project management service for both new and renovated retail spaces; with services consisting of site selection, lease negotiation, design, client-contractor negotiation and contracts, project & construction management, turnover and merchandising, and continual brand & design refresh.

Each store is bespoke, with special care taken to local context and existing fabric. Each project is a challenge to satisfy the fast-paced schedule, limited budgets and a demanding client. These factors necessitate nimble thinking, unorthodox use of materials and proper project management.

client American Apparel
Firm Jordan Parnass Digital Architecture
project duration 12 week average
store count 15 stores completed, internationally
budget $300,000 - $1,000,000 per store

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Hi. Expedition Works is a design consultancy (and a small-business!), where we design new services and businesses, new environments, new ways to engage with residents, and we conduct independent research.

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Expedition Works, LLC; New York.

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