Designing and piloting human-centered interventions to support
commuter-rail riders as they return to work after COVID-19 lockdowns.
Helping the New York Civil Liberties Union activate a city-wide, nontraditional campaign centered on listening
Helping the New York Civil Liberties Union activate a city-wide, nontraditional campaign centered on listening
Helping the New York Civil Liberties Union activate a city-wide, nontraditional campaign centered on listening
A Northeast Rail Operator approached IDEO to ideate and develop ways to keep their commuter rail riders and employees safe as ridership returns post-COVID-19.
In a 2-week remote sprint, we convened subject matter experts from the operator with IDEO design boosts, growing our cross-organization team from 8 to 16 in advance of a design review with many stakeholders. After the review, we down-selected and iterated on ideas to hand over refined concepts, each with a stage-gated prototyping plan, to the operator’s internal innovation team to move forward to prototyping, piloting, and full deployment.
AT HOME
1. Journey Videos
Build confidence, set expectations
AT THE STATION
2. Mask-Up Zone
Normalizes + rewards masking
3. Good Behavior Campaign
Encourages masking + distancing
4. Skip the Wait
Encourages autofill + touchless pay
5. Flatten the Peak Campaign
Aims to reduce peak crowdedness
ON THE PLATFORM
6. Actionable Data
Informs riders when + where to go
7. Express Cars
Protect vulnerable passengers
8. One-Way Doors
Reduce rider collisons
9. Where to Stand
Shows how to social distance under varied conditions
We helped a large, legacy, and essential transit organization take steps to being more nimble through rapid prototyping, inclusive feedback sessions, and iteration. Our work gave the riding public more confidence in the commuting, and clear guidance on when and how to ride safely.
We delivered a suite of 9 concepts, mapped to an experience blueprint and united by 5 design principles.
Leadership greenlit 4 concepts for rapid prototyping in the system, including a behavioral campaign and station interventions to encourage masking up and confident, safe social distancing.
Hi. Expedition Works is a design consultancy (and a small-business!), where we design new services and businesses, new environments, new ways to engage with residents, and we conduct independent research.
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Expedition Works, LLC; New York.
A conversation about cities, architecture, history, and why these affect us today. Hosted by Randy Plemel and a weekly cast of characters.
In this episode we speak with Sam Starr, a cargo bike expert about what our cities might look like if we shift some (or a substantial amount) of our in-city freight traffic from giant potential trucks to cargo bikes. Listen to Episode 006 with Sandra Rothbard for more freight pod.
Sam Starr is a distinguished Sustainable Freight and Cycle Logistics consultant, co-founder of the North American Cargo Bike Conference by Our Greenway, and a trailblazer in the decarbonizing of goods movement. With over 15 years of expertise in logistics and supply chain, including roles at FedEx Services, Flash Global, US Pack Logistics, and others, Sam has recently played a pivotal role in transforming sustainable logistics, driving academic studies and cycle logistics pilots across Canada. A sought-after speaker at conferences like those hosted by the Association for Supply Chain Management, International Cargo Bike Festival, and the United Nations Economic Commission, Sam holds degrees in Electrical and Systems Engineering from the University of Pennsylvania and is a graduate of the Master of Engineering Leadership program in Urban Systems at the University of British Columbia. Passionate about sustainable cities and cutting-edge mobility, Sam stands out as a visionary leader shaping the future of environmentally responsible logistics systems.
“The future is very bright for cargo bikes, but we need to start thinking about it as that ecosystem. And this is not just for businesses, it’s for everybody.”
In this episode we speak with freight expert Sandra Rothbard, who is an urban planner specializing in freight transportation. After working for public agencies in NYC on city logistics, disaster preparedness and solid waste management, she now supports public, private and non-profit organizations around the world as an independent consultant. She focuses on building sustainable, resilient and safe streets, healthy communities and efficient and economic supply chains.
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“What I and my colleagues, would like to see, is a definition between what is a regular, family use cargo bike that might as well just be a regular e-bike. So that’d be one category and then another category that’s maybe more on the mid size scale that allows for heavier duty goods requires maybe a bit of training to use them but this is still carrying a I’ll call it a mid weight. And then a higher, heavier duty category that’s looking at 800 pounds, 700, 800 pounds of payload and more, and that these get regulated at these different levels.”
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