LOGO JOURNEY

Expeditions are all about taking a journey with a purpose. Our logo reflects the many different journeys people take during their lives, highlighting places, people, and destinations every week. For us, this is a fun little design excercise to think about what our weekly journey might entail. Below is our logo archives.

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WEEK 1–5

This week’s logo features the Geologic Map of the Moon created by scientists at the USGS; authored by Fortezzo, Spudis & Harrel (USGS), 2020.

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WEEK 6

This week’s Expedition Logo is brought to us by Mars: the Tharsis volcanoes on Mars, Arsia Mons, Pavonis Mons, and Ascraeus Mons, including Olympus Mons. High resolution topographic map of Mars based on the Mars Global Surveyor laser altimeter research led by Maria Zuber and David Smith. 

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WEEK 7

This week’s logo is brought to us by Jupiter, and the Giant Red Spot, a persistent high-pressure region in the atmosphere of Jupiter. This image was taken on on 27 June 2019 by Hubble's Wide Field Camera 3.

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WEEK 8

This week’s logo features a Martian impact crater taken by the High Resolution Imaging Science Experiment (HiRISE) camera on NASA's Mars Reconnaissance Orbiter.

 

 

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WEEK 9

Staying with Mars this week, we feature Jezero Crater, the landing site of NASA JPL rover Perseverance who successfully landed last week. The image combines information from two instruments on the Mars Reconnaissance Orbiter: the Compact Reconnaissance Imaging Spectrometer for Mars (CRISM) and the Context Camera (CTX) created by NASA/JPL/JHU-APL/MSSS/Brown University. Science rules.

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WEEK 10

Feeling patriotic this week, as normalcy reigns at the Federal level. Not everything is how I would like it, but it isn’t a raging dumpster fire. This week’s logo is superimposed on the L'Enfant-McMillan Plan of Washington, DC.

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WEEK 11

The mighty Mississippi runs the course of America, a journey of a lifetime and many novels. This week’s logo is the famous Meander Maps of the Mississippi River (1944) by Harold Fisk, charting the ever shifting sands of the Mississippi River banks. Check out all the maps here.

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WEEK 12

Redlining is on my mind: the practice by the federal government of systematically loans, services, and goods which explicitly targeted Black and African Americans. This shameful history continue to this day, affecting our cities and neighborhoods. This redline map from 1936 is from Cleveland, Ohio created for the Home Owners’ Loan Corporation (HOLC) a government-sponsored corporation. The purpose was to refinance mortgages in default to prevent foreclosures. In 1935 Federal Home Loan Bank Board asked HOLC to look at 239 cities and create "residential security maps" to indicate the level of security for real-estate investments. They systematically identified areas where poor, Black, and African Americans lived then denied people loans who lived there, creating a spiral of disinvestment, which then was taken advantage of during the 1950/60/70 “urban renewal” and “slum clearance” leading to urban freeways demolishing whole neighborhoods.

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WEEK 13

Atlanta. What else can be said about a tragedy which happens repeatedly, and with a similar arc of impact. I'm tired of this arc, and not having an honest conversation about firearms, racism, patriarchy, and the inability of broken people to find help or solace. 

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WEEK 16

I spent the weekend playing around Roosevelt Island, the tiny island in the East River between Manhattan and Queens. The urban plan was by  Philip Johnson and John Burgee. Setting aside Johnson’s support of the Nazis (a big set aside) the island urbanism is special. If anyone needed to go on a journey with a purpose, it was Johnson.

Expedition Works logos

WEEK 12

TBD

Expedition Works logos

WEEK 13

TBD

Hi. Expedition Works is a design consultancy (and a small-business!), where we design new services and businesses, new environments, new ways to engage with residents, and we conduct independent research.

We help you on your journey with purpose.

Explore our weekly logos.

Email us and visit our Instagram.

Expedition Works, LLC; New York.

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