Hi.
I am a Portfolio Director at IDEO, where I am part of the leadership team, and lead the municipal innovation portfolio, working with cities to figure out how to be innovative at city scale. I work with clients ranging from the Knight Foundation to reimagine the civic commons across eight cities, Bloomberg Philanthropies to cultivate city-based innovation in the U.S. and India, AARP to evolve their role in creating livable communities for all, and the City of Los Angeles and NYCHA to make cities better through design.
You might be interested in hiring me if you need to create a more holistic user experience, or are interested in creating new ways of collaborating and engaging a community, or if you want to create new digital transformation for your organization.
Outside the municipal arena, I work with a diverse set of clients—including State Farm, Steelcase, the Consumer Financial Protection Bureau, Tata, Citibank, Dr. Reddy's Laboratories, and Walgreens—on a variety of design challenges, from new digital communication tools, to blended digital and physical experiences, to entirely new retail strategy and concepts.
If you are interested in knowing more, let's talk or visit my LinkedIn page.
Holistic User Experience
Designing great experiences requires starting with people, observing and understand their behaviors, and synthesizing what that means to the problem at hand. It's combining the people we are designing for with our (and the team of designer's) expertise to build something truly desirable.
I started out practicing architecture, and one of the core tenants of my time before and during IDEO was that the form follows the behavior.
Here's some work examples of people-first user experience:
Create Deep Engagement
Engagement isn't just about getting people mad so they click on your website, or get them lost inside your store. It's about creating meaningful ways to solve people's problems so they are empowered.
Here's some work examples of empowering people through engagement:
Digital Transformation
We live in an internet or digital-first world, especially in the context of COVID-19. Transforming your organization, or the way you serve your customers, will be key to unlocking a successful, and longstanding, engagement.
But digital transformation isn't all about UI and what frameworks you use, but it's also about the overall digital strategy you undertake to help choose what suite of technologies, consultants, and touch points to fulfill your mission.
Here's some work examples of digital transformation:
